The company was founded by Mr Praavin Mittaal in 1999 in the city of Joy, Kolkata. The move from a small city in Patna was challenging but Praavin didn’t let his creative inclinations die. His keen eyes quickly grew fond of the rich tapestry of premium fabrics, colors, textures, and weave that the city offered. This gave birth to the idea of starting a textile company with innovation & sustainability at its heart.
The idea soon outgrew the small shop at Kolkata and found itself an office at Mumbai in 2003. Praavin was joined by his brother- Mr. Sandeep Mittal in 2004, and they set out on a journey to conquer the fashion capital of India- Delhi.